Sponsorship….. the dreaded “s” word! When creating an event or looking for additional revenue for your business, having someone say “find a sponsor for that”, is not a great strategy.
A proper sponsorship program must be well thought out, validated with the marketplace and be achievable. The program must be designed for long term sustainability and not a short term need. If your program is not properly planned, it will fail.
Sponsors today are looking for a lot more than just a name or logo on a sign. They are activating at events and becoming part of your team. Having a proper valuation for your assets is critical. KD’s valuation algorithm will ensure you are receiving the appropriate value for your offering.